Dubai’s renowned luxury developer, Binghatti Properties, has unveiled a $1 billion branded Downtown residence of duplex and triplex apartments. In partnership with German luxury carmaker Mercedes-Benz, the opulent Mercedes-Benz Place by Binghatti will grace one of the last remaining plots of land in the coveted Downtown Dubai.
Scheduled for completion in Q4 2026, the 65-storey tower will feature 150 apartments with prices starting from Dh10 million. The meticulously designed units include 2-4 bedroom options as well as 5 bedroom penthouses. Each floor of the tower offers exclusivity, with only four suites for two-bedroom floors, three suites for three-bedroom floors and two five-bedroom penthouses.
Rising to a height of 341 metres, Mercedes-Benz Place promises its residents a range of amenities including restaurants, sports and wellness zones, lounges, retail space, exhibitions and ample parking. Going beyond luxury living, the development integrates electric vehicle charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services and automated valet parking. To add to the appeal, each unit comes with its own private swimming pool.
The duplex units, with six bedrooms, a private gym and an office, offer an exceptional living experience. The triplex apartments are spread over three floors and offer a private gym, cinema, spa and other amenities.
Binghatti Properties has prioritised sustainability by incorporating photovoltaic technology into the tower’s facade. Covering 75,000 square feet, the façade generates electricity to facilitate the daily charging of 40 electric vehicles within the building. Muhammad Binghatti, CEO of Binghatti Properties, said: “The façade will cover 75,000 square feet to generate energy to charge 40 electric vehicles per day. This adds up to 20,000 km of carbon-free driving.”
Mercedes-Benz Place by Binghatti marks another milestone in the developer’s portfolio, following the success of Bugatti Residences.
The CEO of Binghatti mentioned that the exclusive triplex units, currently undisclosed in pricing and treated as off-market offerings, have garnered significant interest. Despite the absence of official pricing for these exclusive units, the soft launch has already seen the sales team successfully closing deals, leading the CEO to anticipate a swift sell-out.
Highlighting the diverse clientele, Binghatti emphasized the appeal to those seeking trophy assets, akin to collectors of high-value items. Some buyers are end users seeking a luxurious lifestyle, while others view such investments as lucrative opportunities. Unlike the automotive market where certain price thresholds may be limited, real estate presents investors with rationalized yields, capital gains, and substantial potential, making such properties highly attractive.
Britta Seeger, a board member of Mercedes-Benz Group AG overseeing marketing and sales, noted that Dubai provides an ideal setting for a branded residences project.
